The Secret to Great Products You Aren’t Doing

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Watch the video version of this if you prefer listening 🙂

In today’s tumultuous market, creating a high-performing product can be a challenging task. But, there is a secret to the recipe – the power of copying your competitors.

Now, I don’t mean copying them word-for-word. But by analyzing their own craft, you can gain insights that can help you create great work of your own. Let’s dive into how this works!

Home Page

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Let’s take a closer look at an example to illustrate this concept. Thomas Frank’s website serves as a brilliant portfolio that showcases his expertise.

From the moment you land on his page, you can see the classic elements of a modern landing page done right. Clear headings, calls to action, and engaging testimonials.

Frank knows how to capture the attention of his visitors, eh?

Product Page

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As we look deeper, we encounter his flagship product: “The Ultimate Brain”.

This page follows the fundamental principles of a successful sales page. We see the same great headings and calls to action, tagging on a video and a great heaping of testimonials. Like, a lot of testimonials.

Frank wonderfully communicates the unique features and benefits of his product. This is a page worth emulating for those seeking to create persuasive copy!

Checkout

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When it comes to the checkout process, Frank keeps it simple yet effective.

He doesn’t go fancy on checkout, instead relying on trusted payment processor Stripe. By providing clear instructions and relevant information, he instills confidence in the buyer. This attention to detail is crucial for converting visitors into satisfied customers!

Email/Fulfillment

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After completing the sale, Frank doesn’t stop there. He understands the importance of nurturing a customer relationship and building a community.

Sending a confirmation email isn’t all he’s doing. He’s also offering a valuable newsletter, to keep customers engaged. Frank is using ConvertKit here, though the general idea of a newsletter is good for any customer.

Product/Community

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Finally, as customers access the product itself, they find themselves on the community. Although I can’t show you everything, Frank’s attention to detail here is evident.

Exclusivity adorns here, creating a sense of community around the product and himself. Not to mention, he stores ongoing updates here as well as the newsletter.

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In conclusion, copying the greats can be a game-changer.

Thomas Frank’s website serves as an excellent example, but you can find this in many more places. By taking a look at his entire funnel, we can gain insights into what it takes to make a great product. So, take a page from this example and start eyeing fellow creators a little more closely!

[This video transcript was created using the help of ChatGPT and the Hemingway Editor.]

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