Tag startup

The Most Important Indicator on Why a Company Succeeds

astuka 2 Comments

 

 

I’ve been spending a lot of time as of late trying to determine patterns within successful products that I’ve seen, and I think I’ve finally found one that summarizes each of them pretty well. It’s quite simple, but I think there’s a lot of nuance to be developed here that would set this up to be a sophisticated theory. In this blog post, I want to lay down the fundamentals on how each new successful product brings the world towards convenience.

The baseline thesis for this is actually quite an obvious statement: every successful product/invention made the world just a little bit easier. No one should make products to enforce the status quo — and especially not to make things worse — and yet, there is a difference between having things be somewhat better versus fully better. In order to truly be successful, products must develop ease of access on all fronts, i.e. they must be convenient for the users, and the producers, and anyone who would be interacting with it on a daily occasion. For example, Uber has two main consumers: the actual users/riders, and the producers/drivers. In order for Uber to have been a successful product, it had to improve convenience for the user by making the ride ordering process easy, as well as improve it for the producer by making the ability to connect to new riders easily. If you only get one part of this equation right, then there’s going to be problems later down the line; especially if someone else ends up perfecting the equation before you.

So, in order to get the tech right and nail down the convenience factor, optimally two things need to happen: the tech needs to be mature, and it needs to be handled by people inside and out. Optimally, you would want a good team to come in just right before the tech is mature enough to get the largest amount of market share, but timing this can be quite difficult. “Maturity” is also a pretty esoteric concept that would have different definitions for each type of tech, though I believe it could be simply summarized as the point where the positives deeply outweight the negatives. For example, I would say VR tech hasn’t reached the point of maturity; there’s still a lot of problems with price point, mobility, and long-term use that need to be solved in order for it to start breaking through to a larger market. Smartphones, however, would be considered a mature technology, since it has gotten to the point where you can easily say that smartphones are on almost all fronts more convenient than the flip phones and landlines of yore. This follows as to why the team behind the product is so important; they were the early adopters and would know exactly what the tech needs in order for it to be successfully maturized. Tech can only be convenient when it is mature.

I also think that developing additions to already mature tech is silly. A new camera on a phone isn’t going to get me enough of a convenience factor to justify buying it over the phone I’m already using. In order to make big leaps in profit, you have to make big leaps in innovation (and hence, big leaps in convenience), otherwise you’re essentially fighting over the scraps.

I also don’t think the profit model has to necessarily be connected to the tech. Google is a great example of this; their convenience factor is obviously Search, allowing the access to the internet to be more convenient by making its pages easy to access. But Google doesn’t make money on Search; they make money on Search Ads, which really isn’t that much bigger of a leap. Same thing can be said with Facebook; selling data doesn’t provide an insane convenience factor, but allowing for an easier way for people across the world to communicate and share with each other is.

Speaking of selling data, there’s also a lot of problems that come alongside developing towards convenience, things such as privacy and socialization. I believe that these problems will likely be solved by convenience tech down the line (for example, a maturized blockchain could be an answer to the data problem) but I also think we need to be careful not to step back and lose convenience by trying to solve these problems; the only way to get people to pay attention is by moving forward, not moving back.

 

Examples

Since I personally believe a lot of what I’m saying is pretty esoteric without concrete examples, I wanted to add an appendix to this post that goes over some of the biggest companies in the world as of now and why they would suit this hypothesis.

  • Apple: Building maturity on products to increase convenience factor is pretty much in Apple’s DNA, whether it be from PARC -> Apple II or early models of smart phones -> iPhone.
  • Soylent: Making meals more convenient. I would say Soylent is not mature yet, simply because the shakes themselves are lacking in a key concept: flavor. If I want to fully switch over to liquid meals, those liquid meals better taste good.
  • Tesla: Making electric cars more convenient than gas cars. There’s still a couple of problems I have with this however; I don’t think the team is right, and I also don’t think that the jump from gas -> electric is a major innovation in terms of cars (a major innovation in convenience would probably be closer to self-driving, which to be fair Tesla is also working on). Electric charger stations are also going to be a maturity issue.
  • Ebay: Making the C2C marketplace more convenient.
  • Amazon: Making the B2C marketplace more convenient. You could also give Amazon Marketplace credit for C2C, but I don’t think this counts; one of the major reasons AM is so big is probably more due to the size of Amazon itself.
  • Netflix: Making TV more convenient.
  • Spotify: Making music more convenient. Good to note that Apple was the previous company to make music more convenient with the invention of iTunes, but Spotify’s streaming capabilities was great enough to innovate the tech to the next level of convenience.
  • Nike: I think Nike is a bit more of a targeted case for convenience; it didn’t make everyone’s life more convenient, just that of the runner. From there, others followed. Proves that it’s still worth it to have a niche!
  • Walmart: Making grab-n-go shopping more convenient by having everything you’d want at the lowest possible price.
  • Coca-Cola: This one was a hard one for me to figure out, primarily because Coca-Cola was invented to long ago that it’s harder to tell how things were before it. However, I think Coke’s main strength was that it made beverages more convenient by adding multiple different features of beverages (caffeinated, carbonated, refreshing, tastes good) into one single product. I’m not sure if I’m entirely satisfied with that answer, however. It could’ve also simply been the carbonation factor, which would have pulled it ahead of something like tea (which has all of the other 3 traits).
  • McDonalds: Making food more convenient. Does this mean that McDonalds is in direct competition with Soylent? 🤔

 

Anyway, that’s all for this one. If you want to keep in touch, check out my biweekly newsletter! Following this will give you the low-down of all the new stuff I’m working on, as well as some things I found interesting. As an added bonus, you’ll also receive the Top 10 Tools I Use on a Daily Basis to help better manage your workload and do higher quality work in a shorter amount of time. You can subscribe to the newsletter here.

State of the Union 2018

astuka 1 Comment

Well, since it’s about the holiday season and I don’t know anyone who’s going to be out reading blogposts, I’ve decided to make one that is more for myself than anything else. A long time ago, I used to write these “State of the Union” posts at the beginning of each year that would go over what I planned to do for that year, as well as going over last year’s goals for what did/didn’t work. Not sure why I stopped; in my opinion, it’s still a pretty good idea. That is exactly why I’m going to try to bring it back with this post. Since I don’t have any goals to go over for last year, I’ll start this fresh by giving some new goals for 2019.

The Blog/Website

I definitely want to get back to writing on a weekly basis, and I’ve already started it back up a bit as of recently. I think the most important thing content wise for the blog is just to keep the posting consistent for all 52 weeks of next year; a feat I’ve never been able to accomplish, but would love to finally hit.

In terms of actual data on views and followers, it looks like the website has around 18 followers with 137 views for the year (and 76 unique visitors). As I began posting weekly only in September, I’d like to see an approximately 4x increase in these numbers for next year (correlating with the other 3-month periods). So, let’s go for ~550 views, ~300 visitors, and ~70 followers added on for next year. For the Medium blog, we currently have 370 views, 203 reads, and 7 fans. So, let’s apply the same logic as last time, and go for 1,480 views, ~820 reads, and ~30 fans.

Astukari & Friends

For the podcast, I think qualitatively I’d like to pin a solid structure for the show down and start consistently getting ~1 hour episodes in every week. When it comes to collecting data, this is a bit harder to pin down; there’s about 172 views in total for the new series for far, with 26 episodes (that’s an average 6.6 views per YT podcast). In contrast, the original AstukaGaming podcast had about 808 views with 36 episodes, bringing it at 22.4 average views per podcast. This increase can be seen due to a couple of more popular videos in the bunch as well as (I believe) the fact that the podcast was a YT exclusive compared to Astukari & Friends which is not just on YT but also on Twitch and Podbean. Incorporating Podbean views, we have 341 additional plays for a total of 513, bringing the average up to 19.7.

For next year, I’d like to see this average increase to go beyond the average views per podcast of the original. I feel like this is definitely possible – AG was around for two years with minimal advertising, vs. A&F which has only been around for a few months with some more focus on tagging – and I’ll try to keep best practices forward when it comes to the podcast and hopefully due to this we’ll see an average increase.

Social Media

There’s a few major focuses on the social media front: We have LinkedIn, my personal Twitter, the AG + BDC Twitters, and my Instagram. Honestly, not too sure what I want to do with the AstukaGaming twitter anymore, but it does have around 330 followers so I figure I might as well use it to retweet some of my other content. I feel like advertising LinkedIn content has been pretty helpful so far, so I’m not really interested in cutting it off either; though I don’t really have any defined goals set in place for it. That leaves the personal Twitter, BDC Twitter, and Instagram.

For the Instagram, my follower count has been levitating right over the 190 – 200 range for a few months now, and I’d love to break that sometime soon. To be fair I haven’t been posting as regularly recently, and that has caused it to fall into the 180s, but at the same time I feel like if I have to post on there every single day I’m going to go crazy, so I’m going to at least one post every week or so. For the BDC twitter, I’m not quite sure what I want; it’s been a few months since Season 1, and so I’ve mostly been advertising my podcast and blog content on there. However, as I prep for Season 2 (which I’ll go more in detail about in the “Other Projects” section) I’ll try to post specifically BDC content. Finally, for the personal Twitter, my main goal is focused on getting the follower count up to 200. It seems to have been increasing pretty nicely by itself, so I plan on adding a bit more advertising of it to content as well as using it more actively.

New Book

In terms of big projects, another book is on the way. This will not be a compilation piece like the one released a few years back, but rather a brand new full-length piece. I don’t have much to share about this just yet since I only just finished the first round draft of planning (not writing), but I’ll put out a tentative release date of summer 2020. More information on this can be expected soon.

BDC LLC

As I mentioned before, BDC Season 2 will be coming at some point; likely around November 2019, which will match up to about a year after Season 1. In the meantime, I plan on throwing on a few sales (or perhaps inter-Season shirts) and advertising them on the BDC twitter to try to get some more sales in. No specific milestones for this one either – just want to see what ends up cookin’.

Well, that’s all for now. As always, check out my personal Twitter for more content in the future!

Analysis of “Hustler Culture”

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It’s true; the key to success is, for the most part, hard work. But there’s a difference between working hard and doing hard work. Just because you devote a lot of time to something doesn’t inherently mean that you’re going to perform well in that category. And yet, it seems that a lot of what the modern “hustle culture” values are long hours and back-breaking work above all.

If you’ve followed any startup community for long enough you’ve definitely come across the hustlers; individuals who are convinced that caffeinated 100-hour work weeks, constant social media blitzes, and product rushing are the keys to success in the modern business world. And while I can see that their heart comes from the right place and that this somewhat holds to be true, what we end up getting is a bunch of people walking around who are much more obnoxious than they are motivational. This is primarily because many of these so-called hustlers go around spewing the virtues of hustling while not really understanding anything that they’re saying.

This, I believe, comes from the commodification of “the hustle” based on individuals such as Gary Vaynerchuk and company. Now, I don’t actually have anything against GaryVee, and I do understand the motivational importance of his videos, but when describing the same five “hustling principles” over and over again without elaborating too much, I believe it can easily confuse people who only take those principles at their surface level without actually looking at all into “Hey, do I really need to spend 100 hours a week working on this project?” or “Hey, is answering five Quora posts a day really helping my business?”.

The problem with this I believe comes from a more intrinsic issue with people themselves. It is easier for people to just have an answer given to them rather than for them to have to say “Well, it’s more complicated than that”. People thrive on simplicity, and so if you tell them “just work a really long and stressful amount of time and you’ll reach your goals”, they’ll believe it regardless of how dumb it sounds. Now, is this innately the “hustler”’s fault? I don’t think so. But something all founders should keep in mind is that there’s no shortcut to success.

Looking into the Future of Tesla

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Image result for tesla logo

This is in fact not from Unsplash.

 
Ah, Tesla. Without a doubt the most controversial company I have seen in my young career. For each person who I’ve seen who is against Tesla, there is another that is for it. For this blog post, I wanted to go over Tesla in detail, discussing both sides of the argument and then coming to conclusions as to which endpoint seems more probable. If you’ve seen my podcast , you know that I’ve already discussed this very much in depth; however, I felt it was appropriate to sit down and compile all the pieces together.
 

The For Side

There’s no questioning that Tesla is in the hearts of a lot of people as a bastion not only for the automotive industry but for business in general. There is definitely a lot of clamors for Tesla to pull through as a company, and although that can equate to sales, it doesn’t necessarily equate to sales. That said, Tesla has recently pulled through into profitability, with their most recent fiscal report showcasing that the production of cars has finally caught up with demand. This is massive; most companies that move from the negative cash flow stage to the positive cash flow stage tend to go on to be in it for the long run. While one quarter of positive net income doesn’t mean sustainable positive cash flow, it still is definitely something to celebrate.
 
Another pro-Tesla argument I’ve been hearing has been the comparison of Tesla to early Amazon, where investors and other business-types were bearish on the company ended up being extraordinarily wrong. To be honest, I’m a bit skeptical of this argument. I have a hard time equating an electric car company with an internet e-commerce service. Certainly, both used unorthodox methods of growth, but I don’t know if that’s enough to equate the two. Still, time has yet to tell on this one, and it could easily end up becoming true.
 

The Against Side

One particularly interesting thing I’ve noticed about the demographics of the two sides of this argument is that the people who are against Tesla tend to have much more experience in finance and business. Does this make them more credible? Perhaps, but before we conclude that we should first consider what they’re saying in the first place.
The first big argument against Tesla is in its lofty goals. Tesla’s overall mission statement and process isn’t really something anyone has ever been able to accomplish before, and so far (with the exception of that recent report) it doesn’t really seem like they’re getting anywhere close to accomplishing it. If anything, its just created a lot of stress for Tesla employees, who are desperately trying to create a market while industry heavyweights like GM and Nissan can easily scoop in with their resources. Sure electric cars are a new market, but it’s not that outwardly of a new market, and veteran players won’t have much trouble in adapting to it.
The second argument is probably the biggest one that Tesla is currently facing; it’s the investigations. A few months ago the SEC began a civil probe into Tesla after Elon Musk claimed that funding was secured to take the company private at $420. This probe ended up being cut off short, as Musk took a generous civil settlement which lobbed both him and Tesla with a mild fine and kicked him off the Board of Directors for three years. This seems like the razing of a bullet if anything; depending on the board’s current disposition for Musk, they are likely just to put a stand-in in his place. Shortly after this occurred, however, an FBI criminal investigation was started which appears to have been heating up recently. As of last week, this investigation expanded past the take-private case and into the scrutiny of the production goals and numbers given in earnings reports in the past. From this, numerous former Tesla employees were questioned, as well as appear to still be being questioned. The fate of the FBI case remains uncertain.
 

Conclusions

Naturally, I hedge on the side of caution. I do believe that there is more fundamental evidence on the side opposing Tesla, but at the same time, I do find it hard to believe that such a large company could collapse solely due to missing a few production quotas. However, that belief only stays assuming that the investigations go nowhere, as there are plenty of large companies that have fallen overnight due to criminal investigations. So, I think as of now it’s a relatively 50/50 shot that changes based on that very investigation. It is one hundred percent true, I believe, that Tesla right now is at a crossroads that will decide its fate as a company; if it could make it past this then it can make it past anything, but if it can’t, then its likely that we aren’t going to be hearing too much from it anymore in a few years.
 
Have your own Tesla argument that wasn’t mentioned in this post? Feel free to post it in the comments below. Like this post? Then I encourage you to follow the blog as well as my Twitter, where you can keep up to date on all my new stuff.

Startup Challenge, Week 8 – The End (of the Beginning)

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Previously on the Startup Challenge:

  • We decided that we would make a RedBubble store dedicated specifically to t-shirts called BDC (short for BOYS DONT CRY).
  • We decided that our mission statement would be to make designs for shirts as opposed to the popular notion of making shirts for designs.
  • We developed our marketing through a twitter account dedicated to BDC (@boysdontcryllc).
  • We decided to launch the week of 10/8 – 10/14

Now, for the newest updates:

 

Post Analysis

The work that we’ve been building up to for eight weeks is finally done! On Tuesday, October 9th at approximately 10:30am, the first official season of BOYS DON’T CRY LLC launched. At the end of the day I’m glad it got done – and I’m also glad that the shirts actually turned out relatively good. Anyway, since this is a pretty small launch, there’s not a lot of analysis to go over, but I did promise it and so we are going to go through a few points.

Sales and Traction

Our total number of sales for the first week of the launch is an epic, phenomenal, whopping… zero. Which, if you’ve ever launched something for the first time (like I have) more than not that’s what’s to be expected. Unless you’ve gotten previous traction (or have a budget, like I did not), more often than not you’re in it for the long game. I knew this going in, so there’s very little disappointment here – overall my prediction for December 31st is to have at least 2-3 sales.

What’s really impressive here is how much traction the BDC twitter got in such a short time. Using some simple growth strategies, BDC broke 100 followers about twice as fast as the Astukagaming twitter did. In terms of other statistics, we got about 2.4k impressions over the month (pretty standard from what I can tell) and got about a 6.6% engagement rate which is actually really nice. And yet, I still see something to be desired…

Throughout the process of BDC, I felt a little confused as to who my target audience should specifically be. I started off targeting people who were followers of Redbubble and other related shops, but these tended to be other creators and thus had much more trepidation in following and sharing BDC. So instead, I decided to go for luxury brands… people who were interested in things such as Gucci, Louis Vuitton, etc. etc. And while this gave us our current stats, I do wonder how willing these people would be to buy Redbubble designs. So… who should be the target audience of BDC?

Lessons Learned

This takes us into lessons for the next season. First of all, I think experimentation with finding perfect product fit is key here, and I don’t think anyone would disagree. Luxury brands somewhat work, because the buyers are willing and designs are relatively similar, but many members of this audience buy luxury brands solely due to prestige, not design. What I’d like to target is individuals who are love good designs but at the same time wish to go cheap.

I also think doing some tests on performing discounts in the future would be interesting – the “limited time” methodology tends to have high success in fashion and so I’d like to test it for the shop. Finally, I think continuing to build traction is also very important. Staying consistent with promotion and growth is definitely something I want to do going forward.

Looking Forward

And so while Season 2 probably won’t come any time soon (I have a heaping of other projects I have to get on), I’ll continue with passively marketing BDC as well as experimenting with the things that I had mentioned. I think overall there was a lot to get out of this project even though it wasn’t tech specific, and so I’m glad it happened.

Anyway, that’s really it for now. As always, you can continue to follow my progress by following this blog or my Twitter, which will be consistently updated to reflect new progress.

Startup Challenge, Week 7 – The Launch

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spacex-71870-unsplash

Photo by SpaceX on Unsplash

 

Previously on the Startup Challenge:

  • We decided that we would make a RedBubble store dedicated specifically to t-shirts called BDC (short for BOYS DONT CRY).
  • We decided that our mission statement would be to make designs for shirts as opposed to the popular notion of making shirts for designs.
  • We continued to develop our marketing through a twitter account dedicated to BDC (@boysdontcryllc).
  • We struggled to find some time to work on the project

Now, for the newest updates:

 

It’s all done

So this is probably two weeks overdue, but the most important part is that we finally got to the point where all shirts are now finalized! Will they look good on a person? No idea, the designs are only simulated – but they appear that they’d look good, so I think it’s now time to get passed the product stage and on to our final stage: launch.

It’s clear that my window for launch is either this week or next week. I know that, personally, I won’t be available from Friday Oct. 5 to Tuesday Oct. 9. Now the question is whether I should do it before the break or after the break…

Benefits of before: I get it out fast and wake up to the results on Tuesday. Benefits of after: I can spend even more time refining and answer any questions that might arise as soon as I get them. It seems like my natural (though limited) entrepreneurial experience is telling me to go for the latter; it might be more time to wait for a launch, but at this point I think the only person who is anxious about it is me, so the further delay shouldn’t affect anything.

As you could probably tell by the dates which I won’t be available, there will be no blog post next week. Instead, the week after that, we’ll do a post-launch roundup as well as some key takeaways and next steps for the launch.

Anyway, that’s really it for now. As always, you can continue to follow my progress by following this blog or my Twitter , which will be consistently updated to reflect new progress.

Startup Challenge, Week 6 – Slow Gains

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joel-magenta-mathey-735844-unsplash.jpg

Photo by Joel Magenta Mathey on Unsplash. A tortoise, because tortoises are slow (also, what’s the difference between a turtle and a tortoise? Is there one?)

Previously on the Startup Challenge:

  • We decided that we would make a RedBubble store dedicated specifically to t-shirts called BDC (short for BOYS DONT CRY).
  • We decided that our mission statement would be to make designs for shirts as opposed to the popular notion of making shirts for designs.
  • We began to develop our marketing through a twitter account dedicated to BDC (@boysdontcryllc).
  • We began to prep for the Season 1 launch

Now, for the newest updates:

Slow… but Steady?

Alright, this is probably going to be a super short blogpost. Reason being is that, well… I didn’t actually get anything done this week. And I don’t mean I didn’t get anything done in general (trust me, I got a LOT done) it’s just that when it came to simple priority, the startup wasn’t high on my list… take that as you will. My reasoning for it is that right now separating attention from the startup isn’t really going to kill it; the twitter account is still gaining followers, and we don’t really have any customers or product yet to manage. Whereas when it comes to other things on my calendar, they have a much greater make or break capacity. So even though there will be a point where I’ll have to put in much longer and more consistent hours into the startup, right now it appears totally fine to keep it on the backburner for at least a little bit.

There is good news out of this, however, and it is that my schedule is finally normalized! Yup; no weird, out of place 8pm meetings anymore. Everything set on my calendar now should be like that til at least the end of the semester, which means that I can more easily devote time to BDC. Which means that (and this is TENTATIVE) hopefully the launch will be at the end of this week! Pretty much everything product wise is exactly how I left it last week; there’s just three minor edits I need to make, and then we’re ready for launch. Let’s hope things go smoothly from there.

Anyway, that’s really it for now. As always, you can continue to follow my progress by following this blog or my Twitter, which will be consistently updated to reflect new progress.