Networking. There is perhaps no word more overused in the business world, and no word that more serves as the bane to my existence.
Now, there’s clearly an importance to meeting people. Connecting with others can lead to new doors and avenues that were previously out of reach. What I dislike is the commoditizing of connections; of turning the simple act of being with like-minded people into a business meta-game. There is a strict difference between networking in the games people play, and networking in the way it really ought to be. This is the difference between networking and making real connections.
I fell down the networking trap not too long ago. Coming in as an undergraduate to a business school, you are constantly blasted with the call to networking; pelted with the aphorisms such as “It’s not what you know, but who you know” (ironic coming from a university). Caught in the crossfire, I made massive contact lists; I emailed someone the best alumni from the college, got on the phone with them, asked questions, answered questions, and then… nothing. There was no spark. Despite the fact that I was doing exactly what the business world was telling me to do, I got nothing out of it. I decided to stop the charades of sending out 100 emails a week and focus on what the hell this was all about in the first place.
“Networking” isn’t a business game. It’s just a derogatory world for socialization. When I got on the phone, I asked them questions about their path, what they did at their work, and some of their bigger goals. And then, they answered. The problem with this is that this is neither something that inherently interested me, nor something that inherently interested them. It was all cardboard, recycled hundreds of times by both of us. If you really want to make a connection with someone, connect with them. It’s much easier than the networking game sounds; find a topic that interests you, and see if there’s a match.
I’ll take the classic example of programming. If you’re chatting with a senior engineer, don’t ask him how he got there or generic questions about the company. Instead, ask him about what frameworks or languages he likes to use, and see how it connects with what you like to use. If he’s a big React fan, but you prefer Vue, maybe you could go down the path of asking him why he uses React instead? (By the way, I know next to nothing about these, so my deep apologies to WebDevs if this part is cringy). Either way, you get the point. Find some starting point that interests you, and see if the other person bites. If not, pick another topic.
What if the person never bites back? What if they give fairly boring, stale answers? Well then, that’s fine as well. It just turns out that you two don’t connect very well. This happens. Simply move on to the next person, and eventually you’ll find a match.
Huh. Now that I’ve described this, it all seems so familiar. Could this possibly be… the way normal humans communicate? As it turns out, it is; you can in fact use the way you communicate with other people for networking, and vice versa. This seems pretty obvious now that I’ve written it all out, but you’d be surprised; in a world filled to the brim with networking books, networking workshops, and networking mixers, this simple idea can get lost in the mire.
Another note on this; while casting a wide net can still work, it’s not something I’d personally recommend. Especially as an undergraduate student, there’s not much you can really look for in a business contact; maybe for getting an internship or a full-time job at their firm later on, but this is pretty impersonal and also in a way scummy. I personally just like having these connections occur naturally; I go to conferences and get involved with organizations that have similar interests to mine and meet people as I go. This way, there’s much more relevant, short-term things to discuss, and the contact can still carry on into long-term use for both parties involved.
Anyway, that’s all for this one. I do want to point out that we have a brand new newsletter! Following this will give you the low-down of all the new stuff I’m working on. You can subscribe to it here.