With the ongoing growth in automation and machine learning software on the market, I feel it’s important for one to take this technology to its full potential; as others begin to incorporate these automation strategies into their workload, they will begin to outperform you in a variety of ways. Here are five examples of how you can use automation to increase your own performance.
- Schedule Emails using Templates
This is one of my personal favorite uses of automation, since I find that I send out a lot of emails. Often I’ll schedule about 100 emails to contacts in my data base with Hubspot using a predefined template to send out evenly across the week; this power send usually only takes about 30 minutes. I usually just set up my templates in Word and copy and paste them into Gmail; however, I do know that Hubspot has its own templates system, but I haven’t really inspected it too much. I recommend the Hubspot chrome extension, which you can get here.
- Automate content marketing
Most content distribution systems – Youtube, Medium, WordPress – allow you to automatically share your content to social media when it is sent. However, you can additionally set up automation paths using multiple different systems or a service such as IFTTT. For example, for the podcast, I have it shared to WordPress; this then activates WordPress’ sharing, which then sends it to Twitter. When it sends to Twitter, my IFTTT applet gets the tweet automatically retweeted by some of my other Twitter accounts. You can do a lot of different combos like this, and all of them can be very helpful. As I mentioned, I would recommend something like IFTTT for this.
- Schedule auto-replies
In addition to scheduling beginning emails, you can set up follow-up emails as well. These systems usually cost money, however, Gmail has added an update that — although doesn’t send follow-ups — does tell you appropriate times to follow-up yourself. If you do want an automatic scheduler, you can use Rebump.
- Create a sales pipeline
Getting into more complicated systems, you can combo steps 1 and 3 to create a full on sales pipeline. There are quite a few pieces of software that do both of these things, but most of these cost quite a pretty penny. Rather, I would use the software I mentioned in these two steps, along with (some) manual replying, to create an automated pipeline for dealing with large amounts of contacts.
- Automate months worth of content
One of my favorite pieces of automation software is Hootsuite. Hootsuite allows you to schedule content for your social media, allowing you to no longer worry about being consistent in optimizing your marketing; free users can schedule 30 posts at a time, so this can really help ease your workload.
These aren’t the only things you can do with automation, and I recommend that you go out and experiment for the many APIs and software that are out there. Things like this can highly increase the efficiency of you and your business, and give you a bleeding edge over the competition.
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