The Rise of the Personal Brand

 

 

 

The internet revolution has caused a wide range of massive changes throughout the different industries of the world. From music and movie streaming to e-commerce and grocery delivery, the world is vastly different than it was even a few years before. For this post, I’m primarily interested in one specific section of the industries the internet has changed; the job industry.

People used to work at one company, get promoted a few times, and then retire. Switching companies mid-career, especially to different industries, usually spelled certain doom; provided you could even get the job, you were working at a much lower position for much lower pay. However, things nowadays aren’t quite as simple.

Sure, lateral career switching still is a tricky balancing act. But in a world where companies are focusing more on raw skills than experience, things are a bit different. Numerous success stories have come out of people pulling from a job, learning an entirely new skill set, and getting another high paying job in a separate industry in less than a year or two. Much of this, internet-wise, can be attributed to the rise of educational resource access and easier access to job postings. However, I think that there’s something much bigger at work here too. I think this is a sign of the rise of the personal brand.

One of the biggest advancements have been with social media; I’m not just talking Facebook and Twitter here, I’m talking Youtube, Linkedin, and Medium as well. These last three specifically allow you to post expert-level content about the fields your interested in and share it with a wider world. This, in turn, gives you the ability to have a following; people who are interested specifically in the same sort of topics you post about. Now, call me crazy, but I believe in the future that this following is going to be vital; I believe that those who have the highest quality content with the highest amount of followers will begin to become the most attractive potential recruits to companies.

Let me unpack this a bit. I’ll start off by saying that it’s very likely that the people who are at the absolute top will find some way to become self-employed and not need to take on a job at a company; fair enough. But if I have around ten thousand subscribers on my channel where I make various coding projects and tutorials, I’m going to look better as a software engineer candidate. Why is this? Well, for starters, the way I work and the skill I have is already right there in front of you; there’s no need to go through the work of a formal interview because you can just see the quality of my code in the videos I produce. Secondly, my amount of subscribers – though it may seem modest – shows two things; not only do I have enough of a unique slant for ten thousand people to be interested in following me, but it also shows that I grinded hard enough to get to ten thousand people in the first place. This shows dedication and determination as well; skills that are essential in any career.

In fact, let’s go down a partial list of the most sought out job skills and see what form of media they would coincide to. Written communication? Blog posts. Verbal communication? Youtube videos. Organization? All of the above. Teamwork skills? Podcasts and collaborations. Punctuality? Livestreams. Creativity? All of the above. Emotional Intelligence? Q and A sessions.

Before the internet, all I had was a piece of paper and a thirty-minute conversation to determine whether I was going to hire you. Now, I have a whole wealth of content that you’ve made that can work for (or, to be fair, against) you. And, if you have no content, it makes things a lot harder on me, and so I might not look into your direction as much. So, what are you waiting for?

 

That’s all for now. Enjoy this post? Feel free to follow my blog or Twitter for more updates on my latest articles!

State of the Union 2019

Well, since it’s about the holiday season and I don’t know anyone who’s going to be out reading blogposts, I’ve decided to make one that is more for myself than anything else. A long time ago, I used to write these “State of the Union” posts at the beginning of each year that would go over what I planned to do for that year, as well as going over last year’s goals for what did/didn’t work. Not sure why I stopped; in my opinion, it’s still a pretty good idea. That is exactly why I’m going to try to bring it back with this post. Since I don’t have any goals to go over for last year, I’ll start this fresh by giving some new goals for 2019.

The Blog/Website

I definitely want to get back to writing on a weekly basis, and I’ve already started it back up a bit as of recently. I think the most important thing content wise for the blog is just to keep the posting consistent for all 52 weeks of next year; a feat I’ve never been able to accomplish, but would love to finally hit.

In terms of actual data on views and followers, it looks like the website has around 18 followers with 137 views for the year (and 76 unique visitors). As I began posting weekly only in September, I’d like to see an approximately 4x increase in these numbers for next year (correlating with the other 3-month periods). So, let’s go for ~550 views, ~300 visitors, and ~70 followers added on for next year. For the Medium blog, we currently have 370 views, 203 reads, and 7 fans. So, let’s apply the same logic as last time, and go for 1,480 views, ~820 reads, and ~30 fans.

Astukari & Friends

For the podcast, I think qualitatively I’d like to pin a solid structure for the show down and start consistently getting ~1 hour episodes in every week. When it comes to collecting data, this is a bit harder to pin down; there’s about 172 views in total for the new series for far, with 26 episodes (that’s an average 6.6 views per YT podcast). In contrast, the original AstukaGaming podcast had about 808 views with 36 episodes, bringing it at 22.4 average views per podcast. This increase can be seen due to a couple of more popular videos in the bunch as well as (I believe) the fact that the podcast was a YT exclusive compared to Astukari & Friends which is not just on YT but also on Twitch and Podbean. Incorporating Podbean views, we have 341 additional plays for a total of 513, bringing the average up to 19.7.

For next year, I’d like to see this average increase to go beyond the average views per podcast of the original. I feel like this is definitely possible – AG was around for two years with minimal advertising, vs. A&F which has only been around for a few months with some more focus on tagging – and I’ll try to keep best practices forward when it comes to the podcast and hopefully due to this we’ll see an average increase.

Social Media

There’s a few major focuses on the social media front: We have LinkedIn, my personal Twitter, the AG + BDC Twitters, and my Instagram. Honestly, not too sure what I want to do with the AstukaGaming twitter anymore, but it does have around 330 followers so I figure I might as well use it to retweet some of my other content. I feel like advertising LinkedIn content has been pretty helpful so far, so I’m not really interested in cutting it off either; though I don’t really have any defined goals set in place for it. That leaves the personal Twitter, BDC Twitter, and Instagram.

For the Instagram, my follower count has been levitating right over the 190 – 200 range for a few months now, and I’d love to break that sometime soon. To be fair I haven’t been posting as regularly recently, and that has caused it to fall into the 180s, but at the same time I feel like if I have to post on there every single day I’m going to go crazy, so I’m going to at least one post every week or so. For the BDC twitter, I’m not quite sure what I want; it’s been a few months since Season 1, and so I’ve mostly been advertising my podcast and blog content on there. However, as I prep for Season 2 (which I’ll go more in detail about in the “Other Projects” section) I’ll try to post specifically BDC content. Finally, for the personal Twitter, my main goal is focused on getting the follower count up to 200. It seems to have been increasing pretty nicely by itself, so I plan on adding a bit more advertising of it to content as well as using it more actively.

New Book

In terms of big projects, another book is on the way. This will not be a compilation piece like the one released a few years back, but rather a brand new full-length piece. I don’t have much to share about this just yet since I only just finished the first round draft of planning (not writing), but I’ll put out a tentative release date of summer 2020. More information on this can be expected soon.

BDC LLC

As I mentioned before, BDC Season 2 will be coming at some point; likely around November 2019, which will match up to about a year after Season 1. In the meantime, I plan on throwing on a few sales (or perhaps inter-Season shirts) and advertising them on the BDC twitter to try to get some more sales in. No specific milestones for this one either – just want to see what ends up cookin’.

Well, that’s all for now. As always, check out my personal Twitter for more content in the future!