Yup, we’re doing another one of these. For those of you who are new, the State of the Union is my longest-running series, going all the way back to 2014 (though it wasn’t called “State of the Union” until 2015). In this post, I’m going to recap our planned goals for last year with what we hit/missed, as well as go over some goals for 2020.
If my life was a line graph, I’d like to see it as having linear growth from ages 0 to 12, stagnant growth from 13 to 17, and exponential growth from 18 to 20.
Typically I would save updates on my work for the newsletter, but I feel as though enough is going on that it can be a full work all its own. Treat this as a mini-State of the Union of sorts.
From 2012 to 2014 you started seeing a lot of brands on Youtube pop up in relationship with groups of people playing videogames, whether it be specifically for lets plays or just general gaming content. Around the summer of 2014 a group of friends and I thought of our own idea for a group, where we would collectively stream and upload videos related to gaming content. This group was called AstukaGaming.
Although this project was originally meant to last multiple “seasons” (summers) it only really lasted one with the whole group. Afterwards, a friend of mine and I ran a podcast under the AstukaGaming name from around 2015 to 2017. After this podcast ended, the AstukaGaming name was practically completely eaten up by the “astukari” brand, though in some places the AstukaGaming brand still stuck, whether it be the color palette or the logo or in the name itself.
Today, however, I’ve finally decided to get rid of the rest of the AstukaGaming brand. There’s a one main reason for this, so I’ll boil it down: The AstukaGaming brand in the past has been primarily connected to the podcast and the youtube channel and nothing else. Since I’m really getting tired of the podcast and the rest of the youtube channel is mostly branded as “astukari” at this point, there’s nothing else to really be called by that name.
So, moving forward, we’ll be going through the changes. Today the Discord server (for those who care) will be renamed from “AstukaGaming” to its old title “Gucci Gang”. The podcast will continue, but on a fairly inconsistent basis, up until the Podbean subscription ends. Beyond this, nothing else should be affected; that include primarily the blog and the newsletter.
Anyway, that’s all for this one. If you want to keep in touch, check out my biweekly newsletter! Following this will give you the low-down of all the new stuff I’m working on, as well as some things I found interesting. As an added bonus, you’ll also receive the Top 10 Tools I Use on a Daily Basis to help better manage your workload and do high quality work in a shorter amount of time. You can subscribe to the newsletter here.
Well, since it’s about the holiday season and I don’t know anyone who’s going to be out reading blogposts, I’ve decided to make one that is more for myself than anything else. A long time ago, I used to write these “State of the Union” posts at the beginning of each year that would go over what I planned to do for that year, as well as going over last year’s goals for what did/didn’t work. Not sure why I stopped; in my opinion, it’s still a pretty good idea. That is exactly why I’m going to try to bring it back with this post. Since I don’t have any goals to go over for last year, I’ll start this fresh by giving some new goals for 2019.
I definitely want to get back to writing on a weekly basis, and I’ve already started it back up a bit as of recently. I think the most important thing content wise for the blog is just to keep the posting consistent for all 52 weeks of next year; a feat I’ve never been able to accomplish, but would love to finally hit.
In terms of actual data on views and followers, it looks like the website has around 18 followers with 137 views for the year (and 76 unique visitors). As I began posting weekly only in September, I’d like to see an approximately 4x increase in these numbers for next year (correlating with the other 3-month periods). So, let’s go for ~550 views, ~300 visitors, and ~70 followers added on for next year. For the Medium blog, we currently have 370 views, 203 reads, and 7 fans. So, let’s apply the same logic as last time, and go for 1,480 views, ~820 reads, and ~30 fans.
Astukari & Friends
For the podcast, I think qualitatively I’d like to pin a solid structure for the show down and start consistently getting ~1 hour episodes in every week. When it comes to collecting data, this is a bit harder to pin down; there’s about 172 views in total for the new series for far, with 26 episodes (that’s an average 6.6 views per YT podcast). In contrast, the original AstukaGaming podcast had about 808 views with 36 episodes, bringing it at 22.4 average views per podcast. This increase can be seen due to a couple of more popular videos in the bunch as well as (I believe) the fact that the podcast was a YT exclusive compared to Astukari & Friends which is not just on YT but also on Twitch and Podbean. Incorporating Podbean views, we have 341 additional plays for a total of 513, bringing the average up to 19.7.
For next year, I’d like to see this average increase to go beyond the average views per podcast of the original. I feel like this is definitely possible – AG was around for two years with minimal advertising, vs. A&F which has only been around for a few months with some more focus on tagging – and I’ll try to keep best practices forward when it comes to the podcast and hopefully due to this we’ll see an average increase.
There’s a few major focuses on the social media front: We have LinkedIn, my personal Twitter, the AG + BDC Twitters, and my Instagram. Honestly, not too sure what I want to do with the AstukaGaming twitter anymore, but it does have around 330 followers so I figure I might as well use it to retweet some of my other content. I feel like advertising LinkedIn content has been pretty helpful so far, so I’m not really interested in cutting it off either; though I don’t really have any defined goals set in place for it. That leaves the personal Twitter, BDC Twitter, and Instagram.
For the Instagram, my follower count has been levitating right over the 190 – 200 range for a few months now, and I’d love to break that sometime soon. To be fair I haven’t been posting as regularly recently, and that has caused it to fall into the 180s, but at the same time I feel like if I have to post on there every single day I’m going to go crazy, so I’m going to at least one post every week or so. For the BDC twitter, I’m not quite sure what I want; it’s been a few months since Season 1, and so I’ve mostly been advertising my podcast and blog content on there. However, as I prep for Season 2 (which I’ll go more in detail about in the “Other Projects” section) I’ll try to post specifically BDC content. Finally, for the personal Twitter, my main goal is focused on getting the follower count up to 200. It seems to have been increasing pretty nicely by itself, so I plan on adding a bit more advertising of it to content as well as using it more actively.
In terms of big projects, another book is on the way. This will not be a compilation piece like the one released a few years back, but rather a brand new full-length piece. I don’t have much to share about this just yet since I only just finished the first round draft of planning (not writing), but I’ll put out a tentative release date of summer 2020. More information on this can be expected soon.
As I mentioned before, BDC Season 2 will be coming at some point; likely around November 2019, which will match up to about a year after Season 1. In the meantime, I plan on throwing on a few sales (or perhaps inter-Season shirts) and advertising them on the BDC twitter to try to get some more sales in. No specific milestones for this one either – just want to see what ends up cookin’.
Well, that’s all for now. As always, check out my personal Twitter for more content in the future!