Previously on the Startup Challenge:
- We decided that we would make a RedBubble store dedicated specifically to t-shirts called BDC (short for BOYS DONT CRY).
- We decided that our mission statement would be to make designs for shirts as opposed to the popular notion of making shirts for designs.
- We began to develop our marketing through a twitter account dedicated to BDC (@boysdontcryllc).
- We decided that we would delay our launch from Week 4 to Weeks 5-6.
Now, for the newest updates:
Some Leeway
I’ve made quite a few products on Redbubble in the past, and there’s always one constant; whatever you make, no matter how much you follow the steps, still doesn’t look good. A decal is always cut off on a shirt, or a line of text is way too small no matter how much you try to fix it.
However, with the launch of BDC, it looks like Life (just this once) wanted to give me a solid. For the first time in my entire history of using this site, all of the shirts in rough draft form look totally fine on the shirt, which is kind of crazy. The only real final draft edits that need to be made is in re-aligning the image to look best on the shirt, which is something that pretty much always happens, and is pretty easy to fix.
Overall, I’m thinking things look positive for a launch sometime next week. All I really need to do now is find some time to make those small adjustments. As for marketing, things are beginning to speed up, which I’m happy about; the one good thing about the constant delays is that, since we’re getting new followers on the Twitter page every day, we have just a bit more traction for launch.
Right before launch, I also just want to do a pre-test of sorts where I predict our total amount of interest and sales from the launch and see if it matches up to what is reality. I’ve done quite a few creative-based launches in the past (some much bigger than this) so I do wonder if I’ve actually learned anything by this point.
Anyway, that’s really it for now. As always, you can continue to follow my progress by following this blog or my Twitter, which will be consistently updated to reflect new progress.
