Startup Challenge, Week 4 – Startups are Hard

Photo by Andrej Lišakov on Unsplash

Previously on the Startup Challenge:

  • We decided that we would make a RedBubble store dedicated specifically to t-shirts called BDC (short for BOYS DONT CRY).
  • We decided that our mission statement would be to make designs for shirts as opposed to the popular notion of making shirts for designs.
  • We began to develop our marketing through a twitter account dedicated to BDC (@boysdontcryllc).
  • We decided that we would launch at the end of the fourth week, though things are about to change…

Now, for the newest updates:

A Small Delay

As work continues on the t-shirt designs, I’ve begun to realize I might not quite hit the launch milestone we were planning on after all. In response to this, I’ve decided on three different things: a) I’m going the lower the number of shirts released in Season 1 from six to four, b) I’m going to release all the new shirts at once, and c) Season 1 will be delayed by at least one week.

My reasoning for these moves is this: first of all, I want the release to be based more on quality than quantity; this is especially true if more seasons are planned for the future. I definitely need some more time with some of these shirts to make sure the concepts translate well (they often don’t!). As for releasing all the shirts at once, this is more of a personal decision. I think it makes more sense to release all of a season at once, then allow a couple of months to pass, rather than to consistently be posting new shirts.

This is really the only update I have for now. You might have noticed that the name of this series has changed from 30DayStartupChallenge to just Startup Challenge; that’s because this will no longer be within 30 days! Whoops, sorry Ben Tossell. However, I believe good things are ahead. At the very least, I’ll get these shirts out god damn it.


As always, you can continue to follow my progress by following this blog or my Twitter, which will be consistently updated to reflect new progress.

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