30DayStartup, Week 3 — The Ramp-up

This is an Unsplash image by rawpixel. For some reason, it won’t let me copy the source this time.

Previously on the 30DayStartup Challenge:

  • We decided that we would make a RedBubble store dedicated specifically to t-shirts called BDC (short for BOYS DONT CRY).
  • We decided that our mission statement would be to make designs for shirts as opposed to the popular notion of making shirts for designs.
  • We decided that our marketing would be through a new twitter account dedicated to BDC (@boysdontcryllc) and through my own instagram account.
  • We decided that we would launch at the end of the fourth week, which is now getting uncomfortably close.

Now, for the newest updates:

Design: Things are Rough

Things aren’t rough literally speaking (well, not yet at least); they’re rough as in the first few rough drafts of season 1 t-shirts are now finished! These designs still need to be optimized for Redbubble prints, but they’re successful translations from the concept art. As of now I have 3 shirts still in concept stage, 3 rough drafts, and 0 final drafts. This may or may not be good progress for launch (which is coming up now in two weeks), but I guess we’ll find out.

This has also made me wonder about how the season 1 launch should go in general. Should it be incremental, with say a new shirt arriving every week til the end of the season, or released all at once? Things to think about…

Marketing: A Slow but Steady Climb

As for Twitter, things are going… smoothly. I guess. It’s been awhile since I got my AG twitter (@astukagaming) up from 10 to 370+ followers. As far as I know, I’m following the same strategy and so we should be seeing some major boosts coming in soon. Will the boosts come in time for launch? Probably not… but I don’t think that matters. Besides, we still need to do the work of converting followers into buyers, which will be a challenge all its own.


So that’s about all my progress for this past week, and it’s what I’m focusing on. This next week will likely be dedicated to getting everything into rough draft form and beginning to convert to final, as well as keeping up the twitter work. As always, feel free to follow this blog if you wish to see more, or follow me on twitter (@astukari) for more updates on progress.


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